Santa Claus Convention, Copenhagen, Denmark (in cooperation with Jardine Michelson Public Relations)

A legion of Santa Claus and his various helpers descended on Copenhagen for a world convention, and among their number was Milton Keynes Shopping Centre’s very own man in a red suit.  It often proves difficult to convince broadcasters to go long and expensive distances to cover stories like this, but they are often willing to accept professionally filmed video news releases or electronic press kits as they are also known.  With our experience in television news, Evensaul was able to provide interviews, pictures and a finished promotional video including voiceover for the broadcasters back in England, resulting in valuable coverage on a number of stations.